Job Description

: Company Description

Are you ready to re-invent digital marketing? At Performics, we're accelerating the great missions of our clients—brands like Lenovo, Toyota, GSK, and Comcast in the ever-evolving world of search engine marketing, programmatic, social media, and ecommerce marketplaces.

If you're ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we'd love to meet you. We'll give you the tools, support, and freedom to lead, innovate, and grow. We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco. Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore.

We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas. We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more. For more information regarding our efforts around diversity and inclusion visit us at or ask your recruiter for details.

The Strategist is responsible for leading the thought leadership for dedicated account(s), is expected to successfully craft a marketing story using data and research, demonstrates high-quality execution, and consistently delivers assignments on-time and on-business objective. This role contributes to department processes, and larger agency initiatives and focuses on honing strategic consumer insights skills. In addition, the Strategist is responsible for Intent-Based Marketing support, competitive analyses, integration into media and content teams, insight development from tools and research, project management and execution.

Role Objectives:

Account Management

• Responsible for identifying key consumer and competitive insights for brands
• Collaborates with other department leads to share ideas, communicate service offerings, and identify and deliver new solutions for clients
• Responsible for ensuring project timelines are on-track and that deliverables are held to best-in-class standards
• Leads & co-leads insights, performance and strategy presentations
• Attends client meetings on an ongoing basis, interfaces as needed with middle management clients during meetings and presentations
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business or department
• Supports leadership in scoping of projects, the creation of project plans and ensuring their successful delivery

Intent-Based Marketing

• Contributes to developing and implementing Intent-Based Marketing, Performics' proprietary communications planning methodology.
• Creates formal and informal presentations to win and educate clients, prospects and internal teams on the benefits of Intent-Based Marketing
• Expert in all research tool and vendor capabilities, use cases and actively monitors and trains employees

Cross-Selling

• Understands and explains the features and benefits of all P&I products and services as an expert
• Cross sells products and services to increase account penetration
• Looks for opportunities to cross-sell in dedicated accounts

Team Leadership & Development

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Inspires a positive team culture

Qualifications

• Bachelor's degree, concentration in behavioral sciences, brand planning, marketing, social analytics or advertising preferred
• 2+ years of business experience in Marketing, Advertising, or Consulting
• 2+ years of account, strategy, research or comms planning experience
• Great presentation and interpersonal client skills
• Creative and analytical, left brain-right brain skillset
• Self-starter; motivated; energetic; Strong written and verbal communication skills
• Curious, resourceful, and driven to solve problems
• Comfortable with ambiguity and lack of direction
• Flexible and capable of managing multiple tasks in a fast paced, high volume environment
• Strong organization and time management skills

Preferred Experience

• Experience in one or more of the following areas: User experience design, digital strategy, shopper marketing, creative strategy, SEM/SEO/Social/Display expertise
• Experience working with CPG, Retail, Tech, and/or Education brands
• Experience with primary and syndicated digital research

Additional Information

All your information will be kept confidential according to EEO guidelines.

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