Digital Asset Manager
Marketing Services
Full-time, Exempt Regular, Pay Grade 2.3
Location: Hybrid - Adelphi, Maryland
This position is classified as "hybrid" and the work location is Adelphi, Maryland. An on-site presence is expected for meetings, summits, or events, and as needed. In accordance with UMGC Travel policy, you will be responsible for any expenses incurred from traveling, including temporary lodging, to Adelphi or locations within the DMV region.
The Digital Asset Manager is responsible for the ownership, governance, and day-to-day operation of UMGC's enterprise Digital Asset Management (DAM) platform, MediaValet, and other digital asset management tools such as Portfolio and digital sign management software. As the primary administrator of these digital asset tools for the Marketing team, the digital asset manager serves as the point of contact for the vendors and oversees the functioning of digital asset management platforms. This role serves as the system owner and subject-matter expert, ensuring digital assets are consistently ingested, governed, served to distribution channels as needed, and accessible to internal teams, agencies, and global marketing partners while supporting enrollment-driven marketing initiatives and brand integrity.
Duties and Responsibilities
Serve as UMGC's primary administrator and functional owner of the MediaValet DAM platform and other digital asset management systems, ensuring ongoing alignment with marketing, creative, and institutional needs.
Configure and maintain DAM system architecture, including metadata schemas, taxonomies, permissions, categories, workflows, and governance standards.
Lead asset ingestion, migration, tagging, lifecycle management, version control, and archival of image, video, and audio assets, including global digital signage content.
Define, document, and enforce enterprise standards for metadata, naming conventions, digital rights, usage guidelines, and asset governance.
Act as the primary point of contact for DAM training, support, best-practice guidance, and stakeholder enablement across internal teams, agencies, and international marketing partners.
Partner with internal stakeholders and vendors to support DAM enhancements, integrations, platform updates, adoption tracking, and continuous process improvement.
Competencies
Strategic and systems thinking
Effective verbal and written communication
Ownership and accountability
Cross-functional collaboration and influence
Process and governance orientation
Attention to detail and quality
Problem-solving and continuous improvement mindset.
Skills
Digital asset management platform administration
Metadata schema design and taxonomy development
Digital rights and asset lifecycle management
Workflow configuration and process optimization
User training and enablement
Documentation and standards development
Vendor and platform coordination
Education & Experience Requirements
Education: Bachelor's degree in a related field or equivalent experience.
Experience: 5 years administering a DAM platform in an enterprise environment.
Preferred Experience Requirements
Experience supporting DAM usage in complex organizations, marketing or creative operations, platform integrations, and user enablement.
Certifications.
All submissions should include a cover letter and resume.
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